Marketing Communications Knowing how to design, create, and launch a marketing campaign for a
target audience is vital in this demanding communication field. Whether
it's selling a product, service or image, every organization needs well
qualified, creative individuals who can plan an effective
communications strategy, capturing buyer's attention.
At NESCom, students who choose the marketing communications
concentration are trained in public relations, advertising, graphic
design, digital photography, and video production. More importantly,
they use their marketing skills and strategies to help actual clients
promote goods and services.
Through a hands-on approach you will gain perspective on a broad range
of mediums. From creating marketing plans, public relations
strategies,writing copy for ads, designing high-end web pages to
graphic design,you will experience it all.
NESCom® will give you the training and confidence to market yourself as
a public relations director, media planner, consultant, or publications
manager. Students in this concentration can also join the Maine Public
Relations Council.
This concentration is built upon the philosophy that "the more an
employee can do for a company in getting the message out the way the
company wants it presented means the less the company has to hire out."
You will leave NESCom® with the skills to do just that, allowing you to
be versatile. |
